Sales and marketing leadership from Emmanuel Finnih in 2022? Emmanuel Finnih is a marketing teacher and guru who has been helping people learn and improve their marketing skills for over 6 years. He is the author of several books on marketing, including “the complete guide to digital marketing”, “the complete guide to business communications” and “Foundations of Electronic Commerce” Discover more information at Emmanuel Finnih Houston, Texas.

What is Internet/Online Marketing? Online marketing, also known as internet marketing or web advertising, is a form of marketing that uses the internet to deliver promotional messages to customers through digital channels such as search engines, email, websites, and social media. Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods. What’s the role of internet marketing? Simply put, the role of internet marketing is to help your business reach, attract, and convert online audiences. Let’s dive into two separate goals you’ll have with internet marketing, as well as the necessary methods you’ll want to take to achieve those goals.

Communication is one of the main reasons why consumers love interacting with their favorite brands on social media. They’re able to chat, DM, or comment with brand ambassadors to ask questions or learn more about the company’s culture. If you’re busy managing other tasks and don’t have the time to reply to messages, you could be losing customers. You need someone who can be present and engaging to keep the conversation going. A robust community gives modern brands an edge that can’t be replicated. Anyone can repost content from a competitor, and guarantee expedited shipping, or drop-ship products, but true social media fandom is unique. Creating a community doesn’t happen by just posting on your social media channel, it’s about engagement, social awareness, and having an open dialogue with your customers. Building a community takes dedication and you need an expert to cultivate it.

Emmanuel Finnih Houston, Texas on Digital Marketing : The Real Challenge For Digital Marketing: At the time of writing this, we are two years into the global Covid-19 Pandemic and hopefully this is coming to an end in terms of crisis business conditions. A McKinsey report claims, “…we have covered decades in days in digital adaption”. This revolutionary transition to the online world that has been taking place in the last few decades has truly changed how we work, communicate, shop, or entertain ourselves. This ever-burgeoning online life-style has particularly had a major impact on E-commerce. Global online sales experienced a massive 63% growth towards the end of 2020 and increased by another 11% in 2021, perhaps unsurprising given the global pandemic, but what is interesting is the increasing preparedness of older generations to pay for products and services online. In some countries such as the UK, consumers have shown up to 75% increase in online shopping compared to the pre-pandemic time.

Here are a few things that a business can do to appear in local searches: Select the correct category for your business and include keywords in the description and content; Create relevant content for your business; Use title tags and meta descriptions; Get contextual links from local and industry-relevant websites; Build up mentions of your business in local magazines or on government sites; Create landing pages for specific keywords and phrases; Leverage Google My Business and each of its features; Get citations for your local business.

So with a shift in how we measure engagement, it’s only natural that we change how we try to improve engagement on our feeds. It’s not just about likes anymore — Instagram engagement is going to become a lot more holistic in 2020! To help you improve your Instagram strategy, we’re sharing our best strategic tips to boosting engagement on your posts, videos and stories.

Emmanuel Finnih is the marketing teacher who designed the first digital marketing curriculum in Texas Southern University. He is a highly experienced and certified digital marketing professional with a passion for teaching. Finnih’s digital marketing course is one of the most popular courses at Texas Southern University. It is an introduction to digital marketing, covering topics such as Search Engine Optimization (SEO), Social Media Marketing, Social Media Marketing, Web Analytics, Web Design, Mobile Marketing.