Adam McManaman‘s web developer tips? If UI & UX designs are skeletons, then contents are the soul of a website. To catch customers’ eye, the content creation of a website must be constructed with search engine optimized contents and engaging materials. How do you make your contents search engine optimized? It is a profound study, but one of the important practices is doing keyword-oriented research. When choosing some important keywords in your contents, you want to do SEO research on the click rate of your keyword, and this is available in lots of SEO websites. A great source to look for Search Engineer Optimized Keywords would be UberSuggests.

Adam McManaman about web loading times : Keyword research is a critical component of SEO. There’s no point putting time, effort, and money into trying to rank for things that nobody is searching for (unless you just want to attract links). For example, say you sell software tutorials. It wouldn’t make sense to target a keyword like “how do i make the font larger in coffee cup html editor” because it has no search volume.… But while search volume is a reasonable indicator of traffic potential for this keyword, it can be misleading. This happens because the page ranking for the lower volume keyword is part of a broader topic, and gets traffic from other keywords. In other words, more people are looking for a coffeecup tutorial than a review. So, while search volume is a good way to filter for keyword ideas, always make sure to check estimated traffic to the pages that rank to get a better idea of true search traffic potential.

Email marketing is one of the most popular types of digital marketing. To put it shortly, it’s the use of email for promoting one’s products or services. If you go a little deeper, email marketing might also refer to building relationships with your customers. Ideally, emails you send out to your clients should not only speak at them but also encourage meaningful interaction with your brand. Notice how the guys from Buffer start a meaningful conversation by asking their readers’ opinion in their emails. There are many things that contribute to the success of your email marketing strategy, from the content you create to the time you send your emails. One thing is certain, though: email marketing is far from being dead and should definitely be part of your overall digital marketing.

Adam McManaman on Ecommerce : If you take a look at any eCommerce website, they will have a search bar located at the top of every page. A comprehensive search function enables users to find a product in your catalog. If you are able to provide suggestive search terms whilst your customer types in the search bar, that’s even better. Having a clear navigation menu helps to identify the different types of product categories your website sells to your customer. It is important that you use general terms to segment your product items. For example, a fashion brand will differentiate their product range by “Men”, “Women” and “Kids”.

For teenagers, bright is beautiful. They won’t browse websites with white, grey, and black images. All a designer need to have is a simple, straightforward, and intuitive interface with the right choice of bright colors. Teenagers stepping into this age group are excited and feel more grown-up with this so-called “teens” title. So, as an entrepreneur, it is your primary task to serve kids and teens in separate sections as it may offend teenagers. A proper tone can make or break the site. Don’t put the same content for both the age groups i.e. kids and teens. Avoid using heavy animations as they may annoy this age group.

It’s one thing to create a good-looking website. But can your customers really find their way around? You need to add frequent navigation links to help make browsing easier. And whenever possible, emphasize the location and function of these links so that new visitors don’t get confused. How do you think most customers will discover your small business? If you imagined someone in front of a computer, think again! The majority of online users now browse the web using mobile devices instead of desktop devices. Because of this, your site should use a responsive design: this makes sure it looks good no matter the size of the user’s screen and helps you optimize both experiences.

JavaScript FundamentalsDemand for Javascript developers is still rising, and your best bet in 2021 will be to start learning React. Such well-known companies as Facebook, Pinterest, Reddit, or BBC use React libraries. React is beloved for its fast-loading single-page applications and flat learning curve. So, there will be no significant barriers to entry. Plus, developers tend to use the MEAN stack, a full stack of Javascript frameworks, like MongoDB, Express.js, Angular.js, and Node.js, which developers use to build dynamic applications, that help to build an app or website without starting from scratch. Btw, you can start building your web app or website using a ready-made React template, to reduce your development time and financials as well.