Fabulous explainer videos providers? Another HUGE point in marketing cartoons’ scoreboard comes from visual simplification, as animation allows you to tackle and explain complex subjects and abstract environments in ways that people can easily relate to and understand. These videos provide an approachable medium that excels at leveraging visual metaphors and charming depictions that helps lessen learning curves. This makes them particularly valuable to businesses that often struggle to present products when using traditional methods (such as the tech industry). Say, for example, that you provide a tech solution that helps with environmental preservation through green website hosting. Even when your message is powerful and important, most people might even be unaware of the industry’s challenges and the impact that traditional hosting has on the environment.
More and more entrepreneurs experience the vast benefits animated explainer videos have for their business. Businesses interested in starting to use these video’s will be greatly helped by first looking for the most efficient and effective way to go about this. This article gives an overview of things to do and things to avoid when creating such an animated explainer video. An animated explainer video is a short animated video for marketing or advertisement purposes. Businesses usually use animated videos to describe their brand’s products, services or achievements.
As a business operating in the digital world, from a standalone business point of view, this can help you increase your social media penetration, engagement, and conversions. The game on social media is all about how much noise your content makes, and video content is much more shareable and is much more optimized to make the buzz that takes your business towards growth. Well, video content is much more human-centric than text-based content. This is because of its various qualities of being easier to understand and more engaging. According to a report, websites with video content generates 41% more web traffic from searches on Google, when compared to sites that don’t have Video content on them. Find more information on animation video.
Explainer videos break down a new or complicated concept that is often, but not always, related to your product. This can help consumers better understand more complicated processes related to the purchasing or usage of your product. Explainer videos that discuss peripheral concepts or issues can be used to invoke thought-leadership and showcase your expertise. These can even be done in the form of short video infographics. Certain explainer videos can also take the form of a product or brand video by exploring buyer pain-points and providing solutions for them. Depending on the content of these videos, they can target both top and bottom-of-funnel consumers. Animation can also be used to convey points that are less tangible and thus more difficult to explain. In the climate of COVID-19, animated videos can help to replace physical actors.
Nuts and bolts of video marketing: Now that we’ve taken a quick look at the history of business videos, let’s focus on understanding exactly what is an explainer video: A short definition says it’s the cheapest, easiest way to spread a message or sell a product. Explainers are short clips – usually between 30 seconds to a couple of minutes long – that teach a concept or promote a product or service. Since people’s attention spans are so short, successful marketing messages need to be brief and memorable. Read more details at #animation video.