Website design recommendations in 2020? Google says to use words in URLs that are relevant to your page’s content. Using the query you’re targeting is usually the easiest way to do this. Google says to avoid using long URLs because they may intimidate searchers. For that reason, using the exact target query as the URL isn’t always best practice. Just imagine that your target keyword is “how to get rid of a tooth abscess without going to the dentist.” Not only is that a mouthful (no pun intended), but it’s also going to get truncated in the search results. Removing stop words and unnecessary details will give you something shorter and sweeter while keeping the important words.

Social Media Marketing (SMM): Simply put, social media marketing refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers. While everybody can benefit from SMM as a type of digital marketing, B2C and SaaS companies tend to get the most out of it. Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable content. An example of a tweet from Andy Crestodina of Orbitmedia. Notice how he attracts attention by sharing valuable information (infographic), drives traffic to his website by posting the link and evokes discussion (53 comments!) Together, content marketing, SEO, and social media marketing constitute what is called “inbound marketing”. It is a marketing methodology that aims at attracting, engaging, and delighting leads. Some goals of inbound marketing include attracting users’ attention, driving relevant traffic to the website, and converting it into happy customers.

Everybody hates a web site that takes too long to load, and more often than not, on a website that is taking too long to load, we just click away. As this post is intended for website design, I won’t be diving too much into the depths of website optimization, but among all the website speed optimization tips you’ll get from an expert, the most important advice for a website to have a faster response time is to avoid excessively large images. We might be tempted to upload our images as high resolution as we can get them so that we can have the best quality images possible. But this will lead to longgggg load time. So tools such as tiny jpeg or tinypng.com are really helpful and easy ways to reduce the file sizes of your images without losing much discernible quality.

Medium is the brainchild of Twitter’s founders, and appears to be their attempt to do for ‘longreads’ what they once did for microblogging. The result is a socially-oriented place that emphasises writing, although within an extremely locked-down set-up. It’s a place to blog if you want your words to be taken seriously, and if you favour a polished, streamlined experience. But if you’re big on customisation and control, look elsewhere. See more info on web agency.

Use low cost yet reliable web hosting. This is a great piece of advice that a web developer can give you. Web hosting is an integral & crucial part of any website development. If you choose a reliable yet affordable web hosting service, you not only make sure that you save money, but you also save a lot frustrations & possible hosting challenges. Not all the expensive web hosting companies are good. On the other hand, cheap web hosting doesn’t necessarily means inferior quality server. Here are some of the reliable yet affordable web hosting companies to consider.

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