Get to know Jason Argall and some of his thoughts? Jason Argall is an entrepreneur specializing in digital marketing and expansion in global markets. He has built brands in the health supplements category such as PhiNaturals and Shrüm. He currently serves on the board of Radial Research Co (RAD on the CSE). With his track record and experience, he has the know-how and experience to build global brands with a strong market presence in the USA, Canada, the UK, Europe, India, Latin America, and Brazil.

Jason Argall has also co-founded various e-commerce software companies such as Zoompages, the performance marketing landing page builder, and Chatvertiser, the first SMS/chat conversational marketing software of its kind. Jason started digital marketing in the late 90’s on Yahoo search, before Google Adwords existed. He has been involved in founding and scaling numerous successful digital brands.

Jason Argall is a founding member at ScaleMyBrand. Your brand’s online reputation is vital to your performance marketing campaign’s success. Your ratings and reviews on the top online retail marketplaces such as Amazon or Walmart affect your customers’ buying decisions. This could end up affecting the performance of your paid advertising. This is why we’ve built systems to increase positive reviews and properly manage any negative reviews. The ScaleMyBrand team has over 30 years of experience with scaling digital brands. And with over 7 of those years working together on various projects, we’ve got the proven track record to take your brand to the next level.

Jason Argall about personal brand building : Building your personal brand will not only show you in a more professional light but also tell your potential employer what you’re about and what you’re an expert in. Once you have developed a clear vision for your brand, the expectation of your expertise and authority in your field will gain momentum. Taking control of your personal brand is one of the most important things you can do for your online reputation. It may take a lot of thought and more than a little effort, but in the end, you and your career will be stronger for it.

Jason Argall on business brand development : Once you’ve collected research data and gained insight into the external factors influencing your brand, it’s time to apply that knowledge to define your brand. Add the elements that comprise what your organization stands for, specifically, your company mission, values, and personality. You also have to look at the value proposition you’re delivering to customers. Combine these elements to arrive at a clear, concise tone and voice for your brand. Do you want it to be fun, exciting, professional, elegant? To achieve success in branding, you must deeply understand your brand: what it stands for and who it’s trying to reach. Then, determine your brand name and tagline. If you’re a sole proprietor, your own name might serve as the brand name. But if it’s too long or hard to spell, the name will not create brand recall for customers. Also, consider that the brand name may be used for your website URL and in social media handles. So even if it’s your own name, find an alternative, if needed, to keep the brand name simple and memorable.