Jeff Romero or the upsurge of a SEO entrepreneur? I’m a marketer by day and co-founder of an agency called Octiv Digital. I am an SEO professional with a wealth of experience managing local and enterprise campaigns. I’ve also spent quite a bit of time crafting large-scale marketing campaigns for online retailers who use pay-per-click ads, product listing ads and other strategies. When I’m not spending my time as a Sacramento SEO and digital marketer, I’m a drummer, outdoors enthusiast (hiking, mountain biking, kayaking) and dad to three of the best rescue pups. Take a look around and drop me a line if I can help you with anything!
Jeffrey Lane Romero is a SEO leader and his education includes Courses included Business Intelligence & Analytics, Web-Based Applications, Data Mining, Data Warehousing, Database Theory & Design, Data Structure & Java, Systems Analysis and Project Management. Completed email marketing segmentation / data mining externship for Overstock.com. Took 2nd place in David Eccles School of Business “Data Mining Cup” (mining student data to identify trends and patterns to support marketing initiatives).
Jeff Romero about himself : I am a digital marketing professional with a successful history of executing high performing local and enterprise SEO campaigns, paid search programs (search, shopping, display and video), using web development best practices to create user-centric experiences, and helping businesses understand digital strategy from a data-driven approach.
Jeff Romero SEO tips: As an SEO, one of the most challenging things in the field as of late has to do with page speed and performance. Knowing that Google is paying more and more attention to performance aspects of a website like site speed, image optimization and file minification for SEO, it’s important for me to comment on the WordPress plugins available for improving these areas.
Every business has different marketing needs and we understand that it is never possible to apply one blanketed approach to every client. From costly online media buys and complex SEO strategy to redesigning and rebranding a website altogether, every client has a unique set of marketing priorities. If you are managing marketing yourself, you know exactly how important each dollar of marketing spend is to the success of your business.
Jeff Romero, cofounder of Octiv Digital, agreed that brands and digital marketing teams need to focus on where the majority of their customers search, which is most likely Google. “However, it’s important to keep alternative search engine trends in mind, especially while reviewing Google Analytics data.” There’s a chance your brand could receive some relevant traffic on another search engine that’s worth looking into. “While there’s nothing wrong with ads, searchers are starting to feel claustrophobic when using Google search. Consumers are losing trust that the results are most relevant to them, and not who has paid the most for a better Google ranking,” said Kevin Geary, COO of Hamon Creative. “Given these changes, search engines like DuckDuckGo are becoming more and more appealing to the average searcher.” Read extra details at Jeff Romero.