Search engine optimization tricks by the best company in Thailand: “Content affects everything in SEO,” Crowe said. “From your site structure and internal linking strategy to the types of links you build.” To succeed in 2020, you will have to write something that is relevant and valuable, said Tony Wright, CEO, WrightIMC. “This means that SEOs need to learn how to write or hire people who know how to write,” Wright said. “Google’s editorial discretion isn’t perfect yet – there will still be content that ranks that shouldn’t. But the day is coming when the best content will win.” Make it your goal to have the best content on the web for your topic, or at least an important subset of your topic, said Eric Enge, General Manager, Perficient Digital. By doing so, you will be future-Google-proofing your business.

If you are running a home business, then you have to be apt in your game to ensure you do not lose the market share. This can be achieved by optimizing your online profile, so that you can be accessed from local searches, especially within your geographic locations. Better connectivity and the prevalent use of mobile devices means that as a home business, you have to take advantage of local SEO and the benefits it brings.

To gain trust and authority online, links are huge. This goes for inbound and outbound links. Search engines love seeing activity going both ways from a website. Of course, when focusing on search optimization we focus heavily on inbound links, also known as backlinks. Find even more info at SEO Agency.

NAP Citations: As you can see from the above image, citation signals account for 13% of the ranking factors. For anyone unfamiliar with citations, they are online references of your business in relevant directories around the web. And NAP stands for Name, Address and Phone Number. The more consistent NAP citations you have for your business, the more are the local SEO benefits. But, keep in mind that inaccurate or inconsistent citations are likely to negatively affect your local SEO. If you have done citations in the past that may seem to be inconsistent, get a citation audit done through a professional to fix the NAP variations.

Search Engines value consistency. That means formatting and spelling your details the same way, each time they are listed. When your NAP is consistent, the identical information will show up on each platform, helping search engines to understand who you are, what your business does, and how users can find and reach your business. When users come across a business listed under multiple names, addresses, and phone numbers, they are left confused. Rather than going to the extra effort of trying to find the correct information, they’re more likely to abandon in search for a company with consistent and concise contact information. Consumers have less trust and confidence in business listings with varying and conflicting details. Having this information consistent and clear is vital to the success of local SEO efforts.

Social Media Marketing (SMM): Simply put, social media marketing refers to the process of using social media platforms to attract traffic and attention. By using social media, you can increase exposure and build meaningful relationships with your customers. While everybody can benefit from SMM as a type of digital marketing, B2C and SaaS companies tend to get the most out of it. Social media marketing is all about listening to what your customers have to say, engaging in the conversation, and sharing valuable content. An example of a tweet from Andy Crestodina of Orbitmedia. Notice how he attracts attention by sharing valuable information (infographic), drives traffic to his website by posting the link and evokes discussion (53 comments!) Together, content marketing, SEO, and social media marketing constitute what is called “inbound marketing”. It is a marketing methodology that aims at attracting, engaging, and delighting leads. Some goals of inbound marketing include attracting users’ attention, driving relevant traffic to the website, and converting it into happy customers. Find additional info on http://www.magpress.com/blog/reach-out-your-audience-with-seo.